The World Hunger Relief Malaysia campaign is an initiative of KFC and Pizza Hut Malaysia stores nationally. All funds raised had donated to the United Nations World Food Program.
More than 8,000 people was taking part in the "Be The Movement" charity walk on last Saturday 29/10/2011 at 4.00pm in Putrajaya, in support of the World Hunger Relief cause under the United Nations World Food Programme (WFP).
The 5km walk, which starts and ends at the Palace of Justice in Precinct 3, is organised by Kentucky Fried Chicken (KFC) and Pizza Hut Malaysia, which are owned by QSR Brands Berhad.
Nestle Malaysia and Fitness First are also taking part for the first time in this annual cause.
Apart from the walk, there was a mini-carnival with fun activities.
The main purpose is to create greater public awareness about many underdeveloped nations facing a constant struggle to provide enough food for their people and also to put an end to famine and starvation.
ILTC giving a big thank you to all those that came to the walk.
KFC Holdings (M) Bhd contributed to ILTC RM5000.00 under the corporate social responsibility.